PARK THE CAR

For over 100 years, creating iconic vehicles that unlock freedom and adventure has been at the heart of what we do – but so too has championing new ways of thinking about how we move.

It’s why we’re calling for radical change.

Asking whether – for some journeys – we even need to drive at all.

Park The Car is all about changing the small habits to make a big difference. Leave the car at home for short journeys to cycle or walk instead, helping you to be more active while reducing your carbon footprint.

THE ORIGINAL
LOW-EMISSION VEHICLE

Want to help to reduce your impact on the environment – and in a way that could benefit your health and help your community? Most urban car journeys are less than 5 km^Tooltip. But if these trips could be made by bicycle or on foot, replacing just one small car journey not only helps reduce congestion, but can also lower your daily carbon footprint by up to 67%^Tooltip.

HOW WE’RE HELPING

This may be the last thing you’d expect a car manufacturer to say, but we believe this is what’s needed to get us on the road to better. Here are a few ways we’re helping people to discover a whole new way of moving.

EMPLOYEE DAYS

Celebrating cycling and walking with employees. Our Park The Car days help people rediscover their joy of cycling with bike-taster sessions, maintenance tutorials, and introductions to their local cycling schemes.

RIDELONDON-ESSEX

We’re supporting the RideLondon-Essex festival of cycling by helping cyclists of all abilities experience traffic-free roads to inspire more pedal-powered trips.

THE BIKE PROJECT

Freedom of movement should be for everyone. In the UK, we accept any unwanted bikes from employees. These are donated to be refurbished and gifted to others who may not have access to one otherwise.

ACTIVE SCORE

It’s easy to drive to work, but not always easy to walk or cycle. We’re doing what we can to make it simpler for employees, using on-site audits to find where improvements are needed.