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Can I use Alexa Built-In with my Ford?

Alexa Built-In enables Alexa voice commands in your vehicle. You can ask Alexa to perform a variety of tasks like find the nearest fuel station, call mum, and even control smart home features* all from your driver's seat.
Note: Free trial auto-renews onto paid plan unless manually cancelled

Getting Started

Follow these easy steps to get started with the Alexa Built-In feature:

  • You must have an Amazon account.

    • You can activate Alexa Built In with the basic Amazon subscription.

    • You do not have to sign up for a premium account. 

  • You must have an authorized modem for the Ford Cloud to enable the Alexa feature. 

  • Your vehicle must have SYNC® 4 with enhanced voice recognition. 

First, you must activate FordPass Connect in your vehicle and connect to your FordPass account.

  1. To activate Alexa Built-In, go to the settings screen in your vehicle.
  2. Select Amazon Alexa, then select “Yes” or “Get Started” to set up Alexa Built-In
  3. From here, you can proceed in either of two ways:
    1. From your phone, scan the QR code showing on your SYNC screen and sign into your Amazon account, or create an account if you don’t have one already
    2. On your preferred device, go to Amazon.co.uk/code, input the code you see on your SYNC screen and log in or create an Amazon account
  4. Follow the steps on your SYNC screen to finish registering Alexa in your vehicle
  5. Then, if you wish, you can select “Yes” to enable the Alexa wake word on your SYNC screen

Watch the How-to Film to find out more:

If Listen to the Wake Word is turned on in your vehicle, simply say the wake word (Alexa) and then the question or command. Or, if Listen to the Wake Word is not turned on, press the Push to Talk button on the steering wheel. After the tone, you must still say “Alexa” and then the question or command.

If your vehicle has the Alexa Built In feature, the following subscription details will apply:

Note: Your modem has to be authorised to utilise Alexa.

  • Over the Air (OTA) Capability Date - free trial for Ford Premium Connectivity starts when the trial is activated.

  • Warranty Date - feature delivered in plant and free trial starts with the warranty start date.

  • 2022+ Model Year vehicles will receive a trial to Ford Premium Connectivity.

Note: All other vehicles are excluded from the trial and a Connected Service plan purchase will be required. 

  • Auto-renew will take effect after the paid trial or until you cancel.

  • You will receive a prorated refund if you cancel your Connected Service plan for the remainder of the days left in the month. 

Note: If you cancel on the last day of the active month, you will not receive a refund.

  • The Connected Service plan is paid monthly based on enrolment purchase dates. 

Questions and Answers (Q&A)

A: The table below outlines some of the key Alexa Built-in features:

Alexa Feature"Alexa"
Local Media ControlPlay 92.3 FM
Phone CallCall Mom
NavigationTake me home
InformationWhen was Ford founded?
Vehicle ControlSet the temperature to 21 degrees
PersonalityTell me a joke
WeatherWhat is the weather like this evening?
TrafficHow’s my commute home?
ShoppingAdd milk to my shopping list
Smart HomeOpen the Garage door
Household organisationWhat’s on my calendar today?

Note: Some features may not operate if travelling outside of a supported market.

A: Alexa Built-in and Ford Premium Connectivity are available in UK, Ireland, France, Italy, Spain, Germany & Austria. If you travel outside of these countries some Alexa functionality may be impacted.

A: Alexa Built-in available in eligible vehicles equipped with SYNC® 4 and FordPass Connect and enables voice activated commands to perform a variety of functions, such as adjusting the temperature in the vehicle, adding items to your online shopping basket and even accessing smart home technology.*

Ford Premium Connectivity is a paid subscription allowing you to stream your favourite music, podcasts, audiobooks (and more) right to your vehicle using intuitive Alexa voice commands – and you can enjoy a variety of available, in-vehicle brain games as well as stay up to date on local and global news.

Additional Information

What is Ford Premium Connectivity?


*Certain Alexa functionality is dependent on smart home technology.
**FordPass App is compatible with select smartphone platforms and available via download. Data rates may apply.

Alexa Built-In enables Alexa voice commands in your vehicle. You can ask Alexa to perform a variety of tasks like find the nearest fuel station, call mum, and even control smart home features* all from your driver's seat.
Note: Free trial auto-renews onto paid plan unless manually cancelled

Getting Started

Follow these easy steps to get started with the Alexa Built-In feature:

Alexa Built-In Requirements

  • You must have an Amazon account.

    • You can activate Alexa Built In with the basic Amazon subscription.

    • You do not have to sign up for a premium account. 

  • You must have an authorized modem for the Ford Cloud to enable the Alexa feature. 

  • Your vehicle must have SYNC® 4 with enhanced voice recognition. 

Setting Up Alexa Built-in

First, you must activate FordPass Connect in your vehicle and connect to your FordPass account.

  1. To activate Alexa Built-In, go to the settings screen in your vehicle.
  2. Select Amazon Alexa, then select “Yes” or “Get Started” to set up Alexa Built-In
  3. From here, you can proceed in either of two ways:
    1. From your phone, scan the QR code showing on your SYNC screen and sign into your Amazon account, or create an account if you don’t have one already
    2. On your preferred device, go to Amazon.co.uk/code, input the code you see on your SYNC screen and log in or create an Amazon account
  4. Follow the steps on your SYNC screen to finish registering Alexa in your vehicle
  5. Then, if you wish, you can select “Yes” to enable the Alexa wake word on your SYNC screen

Watch the How-to Film to find out more:

Using Amazon Alexa Built-In

If Listen to the Wake Word is turned on in your vehicle, simply say the wake word (Alexa) and then the question or command. Or, if Listen to the Wake Word is not turned on, press the Push to Talk button on the steering wheel. After the tone, you must still say “Alexa” and then the question or command.

Alexa Built-In Subscription Details

If your vehicle has the Alexa Built In feature, the following subscription details will apply:

Note: Your modem has to be authorised to utilise Alexa.

  • Over the Air (OTA) Capability Date - free trial for Ford Premium Connectivity starts when the trial is activated.

  • Warranty Date - feature delivered in plant and free trial starts with the warranty start date.

  • 2022+ Model Year vehicles will receive a trial to Ford Premium Connectivity.

Note: All other vehicles are excluded from the trial and a Connected Service plan purchase will be required. 

  • Auto-renew will take effect after the paid trial or until you cancel.

  • You will receive a prorated refund if you cancel your Connected Service plan for the remainder of the days left in the month. 

Note: If you cancel on the last day of the active month, you will not receive a refund.

  • The Connected Service plan is paid monthly based on enrolment purchase dates. 

Questions and Answers (Q&A)

Q: What Voice Commands Does Alexa Built-In Respond To?

A: The table below outlines some of the key Alexa Built-in features:

Alexa Feature"Alexa"
Local Media ControlPlay 92.3 FM
Phone CallCall Mom
NavigationTake me home
InformationWhen was Ford founded?
Vehicle ControlSet the temperature to 21 degrees
PersonalityTell me a joke
WeatherWhat is the weather like this evening?
TrafficHow’s my commute home?
ShoppingAdd milk to my shopping list
Smart HomeOpen the Garage door
Household organisationWhat’s on my calendar today?

Note: Some features may not operate if travelling outside of a supported market.

Q: Will Alexa Built-in and Ford Premium Connectivity Still Work if I Travel to Another Country?

A: Alexa Built-in and Ford Premium Connectivity are available in UK, Ireland, France, Italy, Spain, Germany & Austria. If you travel outside of these countries some Alexa functionality may be impacted.

Q:What are the Differences Between Alexa Built-In and Ford Premium Connectivity?

A: Alexa Built-in available in eligible vehicles equipped with SYNC® 4 and FordPass Connect and enables voice activated commands to perform a variety of functions, such as adjusting the temperature in the vehicle, adding items to your online shopping basket and even accessing smart home technology.*

Ford Premium Connectivity is a paid subscription allowing you to stream your favourite music, podcasts, audiobooks (and more) right to your vehicle using intuitive Alexa voice commands – and you can enjoy a variety of available, in-vehicle brain games as well as stay up to date on local and global news.

Additional Information

What is Ford Premium Connectivity?


*Certain Alexa functionality is dependent on smart home technology.
**FordPass App is compatible with select smartphone platforms and available via download. Data rates may apply.

Imagery and information shown throughout this website may not reflect latest UK specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the UK.

Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.

[†] For Passenger Vehicles: This is the manufacturer's Recommended 'On the Road' price for the model shown. It includes delivery to Dealer, 12 months Government Vehicle Excise Duty, Government First Registration Fee, cost of number plates (estimated) and VAT (at 20%) but excludes any available retail Customer Saving.

[‡] This is the Basic Recommended Retail price excluding VAT and excluding any available Customer Saving, and ‘On the Road’ costs such as delivery to Dealer, 12 months Government Vehicle Excise Duty, Government First Registration Fee and cost of number plates.

Ford SYNC® App Catalogue: Commands may vary by phone and AppLink® software. Don’t drive while distracted. Use voice-operated systems when possible; don’t use handheld devices while driving. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Message and data rates may apply. There may be costs associated with downloading the apps.

Apple CarPlay™ Compatibility and Android Auto™ Compatibility: Requires phone with active data service and compatible software. [SYNC 3][SYNC 4] does not control 3rd party products while in use. 3rd Parties are solely responsible for their respective functionality. NOTE: revise to SYNC 4 for vehicles with SYNC 4 technology.

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