Ford Puma Gen-E

Top reasons to purchase an all-electric vehicle:

• Zero tailpipe emissions while driving
• Energetic and electrifying – The New All-Electric Puma Gen-E born to take on the City, with fast charging and advanced technology. 
• Savings in daily running costs with minimal servicing requirements and the opportunity to take advantage of dynamic energy tariffs* for cost-efficient home charging.
  Note: Where such tariffs exist and savings made vs equivalent petrol / diesel vehicle. Running cost savings made vs equivalent Puma petrol model 

Series Line-Up:

• A simple series line-up of two series, Puma Gen-E Select and Puma Gen-E Premium (UK market) all other markets it is Puma Gen-E and Puma Gen-E Premium.
• Standard equipment on all series includes impressive storage with added Gigabox and a spacious frunk, there’s up to 566 litres of space, a 5G Embedded Modem, SYNC 4 with 12" Touchscreen Display with navigation and more. 
• 2 options packs: 

1. Winter Pack 
   Electric Windshield Defroster, Heated Driver and Passenger Seat, Heated Steering Wheel.
   'Pack content already standard on Norway, Finland, Sweden markets. On EU RHD the Electric Windshield feature is already standard.
2. Advanced Driver Assistance Pack (ADAS)
   Ext. Mirrors - Dual Power heated with turn repeaters, Puddle Lamps, foldable, with logo lamp, Collision Mitigation System using Camera and Radar, Intelligent Speed Assistant, Adaptive Speed Control with CADSIII, Lane Change Warning and Aid with Lane Centering Assist, Advanced Speed Sign Recognition, 360 Degree Camera, Blind Spot Information System, Front Parking Aid, Reverse Brake Assist 

Puma Gen-E Standard Features:

• 12.8” digital cluster
• 12” centre display
• Sync 4 with Navigation
• Large aero spoiler
• 5G Modem
• Privacy glass
• Wireless charging
• Rear view camera
• Keyless start
• Multicolour ambient light
• Auto climate control
• Rain sensing wipers
• Auto dimming mirrors
• 17” alloy wheels
• Acoustic windshields
• Sliding armrest
• Frunk and Gigabox
  Explore More

Puma Gen-E Premium Features:

• 18” alloy wheels
• Seat trim cloth / vinyl
• Scuff plates
• Premium audio system
• Matrix LED headlamps
• Keyless entry
• Power tailgate
• Power foldable mirrors 
  Explore More 

The new, all-electric Puma Gen-E is a European-designed product, built for the European market and customers.
It is being manufactured in Europe, at our facility in Craiova, Romania. 

You can find the price of the Puma Gen-E by visiting this page.

Ford will offer a base warranty of 3-years / 100,000km (60,000 miles) warranty providing customers with peace of mind. And a High Voltage battery warranty of 8 years / 100,000 miles or 160,000km. 

An all-electric vehicle (EV) requires less maintenance as there are fewer moving parts, for example the oil does not need changing at regular intervals. This means customers have the potential to benefit from lower maintenance costs than a vehicle with an internal combustion engine (ICE). The Ford Puma Gen-E has a 2 year service interval and unlimited kilometres. 

The new all electric Ford Puma Gen-E is a 5 seat vehicle with a length of 4,21m and has a combined 566 litres of space in the frunk and boot (Gigabox). The vehicle overall size is the same as the Puma ICE, but provides more luggage space with the additional Gigabox and Frunk. 

Puma Gen-E is Front Wheel Drive (FWD) only.

The new, all-electric Ford Puma Gen-E offers the following exterior colours:

• Frozen White
• Agate Black
• Solar Silver
• Digital Aqua Blue
• Electric Yellow
• Fantastic Red

The New All-Electric Puma Gen-E offers customers a bold exterior design and an innovative, practical interior.
Advanced lighting technology is just one example of the striking exterior design:

• LED Signature Daytime Running, combined with LED indicator lights, which turn on automatically when the vehicle is started.
• Glare-Free High Beams adjust the light beam pattern to minimise glare and ensure surrounding illumination is maximised (standard with Premium series).
• Welcome and Farewell Lighting function includes LED lights on door handles and exterior mirror logo lamps.

The vehicle will operate similarly to an automatic. There is no need for a clutch pedal, so city driving in particular, is made easier.
One of the key benefits of all-electric power is the simplified transmission. It has a single speed transmission, making the driving experience convenient and ensuring the vehicle is easy to maintain.

The all-electric Ford Puma Gen-E will deliver instant torque and acceleration of 0-60mph = 8.0seconds 

160 kph in Normal and Sport modes.
105 kph in Eco Mode (with ability to overwrite) with wide open pedal (WOP) acceleration input.

WOP - if you push the pedal to the ground, you overwrite the speed limiter in ECO mode

The Puma Gen-E has a Gigabox and spacious frunk (space in the front under the hood) which provides a combined up to 566 litres of space.

SYNC 4 with 12" Touchscreen Display

The roof load for the new all-electric Puma Gen-E 75kg. 
Note: 0kg if there is a Pano-Roof 

The towing capacity of the new all-electric Ford Puma Gen-E is up to 750kg.**

No.

Be supported with seats designed for comfort, with ergonomic headrests and premium, stylish trims. Set your vibe, from playful to powerful, with personalised and multicoloured ambient interior lighting*. The redesigned centre console puts everything at your fingertips. An adjustable armrest offers peak comfort. With a 12” touchscreen display with Sync 4 as well as wireless charging for your devices. 
Other key features include:

• Premium High Centre Console with Sliding Armrest.
• A Gigabox and frunk (space in the front under the hood) which provides up to 566 litres of space.
• 6 Speaker Radio with DAB

The new, all-electric Puma Gen-E includes the following key technologies:

• SYNC 4
• Wireless connectivity and a 5G modem
  Find out more

12.8 inch Digital Cluster
The 12.8-inch digital instrument cluster displays vital information such as speed, navigation directional arrows battery charge status, energy usage, visual warnings and Driver-Assistance system†† displays without the need to look at the SYNC touchscreen.

• Centre Console
  • Premium High Centre Console with Sliding Armrest
    Find out more
  • Lane Centering with Lane Change assist
    • Lane Change Warning and Aid with Lane Centering Assist.
      This new feature, available via the optional Driver Assistance Pack, enhances current system capability to help drivers stay in lane on motorways.
    • The feature also provides assistance when overtaking.
      Find out more

The New All-Electric Puma Gen-E will be equipped with a suite of advanced Driver Assistance technologies as standard. Such as Pre Collision Assist with Post Impact Braking, Lane Keeping Aid, Cruise Control with Intelligent Speed Limiter, Drive Mode Selector, Speed Sign Recognition, Rear Parking Sensors and Rear View Camera.

The optional Driver Assistance Pack includes the following additional features:

• Ext. Mirrors - Dual Power heated with turn repeaters, Puddle Lamps, foldable, with logo lamp 
• Collision Mitigation System using Camera and Radar 
• Intelligent Speed Assistant 
• Adaptive Speed Control with CADSIII 
• Lane Change Warning and Aid with Lane Centering Assist 
• Advanced Speed Sign Recognition 
• 360 Degree Camera 
• Blind Spot Information System 
• Front Parking Aid 
• Reverse Brake Assist 
  Find out more

Unlocking the smart side of Puma Gen-E is simple. With the modem activated and smartphone connected, customers can enjoy an 'Always On' Experience.
Features include:

• 5G embedded modem
• Sync 4 with 12” Touchscreen Display
• Wireless Charging 
• Dynamic Charging will be available in selected markets so our customers can connect to electricity suppliers that offer specialised electric vehicle tariffs for cheaper and more efficient home charging. 
• EV Trip Planner enables you to add destinations for your upcoming trips. It also allows you to see what the fastest route is and where nearby charging stations are. This feature can work in FordPass® and using your in-vehicle SYNC® screen, independently and in sync with each other. 

A 6 speaker radio comes as standard. 
B&O™ is standard on the Puma Gen-E Amplified B&O Premium Audio System with 10 Speakers (incl. Subwoofer) 575 Watt

• Electronic Parking Brake
• Traffic Sign Recognition
  • Monitors oncoming traffic signs using a forward facing camera and displays them clearly to drivers.
• Wrong Way Alert
  • Uses a front-facing camera, navigation data and Ford’s Traffic Sign Recognition technology designed to recognise when a driver is mistakenly entering the exit slip road of a dual carriageway or motorway.
• Intelligent Adaptive Cruise Control (iACC)†
  • Once activated, iACC automatically adopts the speed limits recognised by the front view camera or provided by navigation data and maintains a pre-set distance from the vehicle in front, bringing the vehicle to a stop if necessary. Once the traffic clears, the system accelerates back to the set speed.
  • Pre-collision assist detects vehicles, motorcycles or pedestrians on the road ahead and those that might cross in front of the vehicle. In critical situations the driver will be warned by audible and visual warnings and, if the driver does not react, the system is designed to automatically apply the brakes.
• Lane Keeping Aid detects painted lane markers, as well as road edges on the road to help prevent the vehicle from drifting out of lane. It can gently steer the driver back on track. The Lane departure warning issues an alert that warns the driver by vibrating the steering if they steer out of lane.
• Post-Collision Braking
  • Automatically recognises when the vehicle has been involved in a collision and keeps the brakes applied after the accident to ensure it does not roll into further danger.
• Rear View Camera
  • Makes it easy to see what’s behind the vehicle while reversing, making manoeuvres easier, safer and less stressful.
• Rear Parking Sensors
  • Helps to make parking in a busy environment or a tight space easier.

Driving assistance pack is available as an option on both Puma Gen-E and Puma Gen-E Premium, this includes:

• Ext. Mirrors - Dual Power heated w turn repeaters, Puddle Lamps, foldable, with logo lamp 
• Collision Mitigation System using Camera and Radar 
• Intelligent Speed Assistant 
• Adaptive Speed Control 
• Lane Change Warning and Aid with Lane Centering Assist 
• Advanced Speed Sign Recognition 
• 360 Degree Camera 
• Blind Spot Information System
• Front Parking Aid 
• Reverse Brake Assist 

Ford has got you covered, no matter how you choose to charge your vehicle. Ford offers dedicated charging products & services for Home Charging and Public Charging requirements. 

The Ford BlueOval™ Charge Network is our customer’s Electric Vehicle (EV) mobility companion. Integrated into the FordPass App and the vehicle’s HMI screen the BlueOval™ Charge Network provides the customer with access to a vast number of public charging points across Europe, independent of operator or brand. This frees the customer from the need for advance planning or having to sign up to multiple charging network operators ensuring they enjoy a positive driving experience.

Over 2,000 Charge Point Operators (CPOs) across Europe provide access to over 800,000 AC and DC charge points. The BlueOval™ Charge Network consolidates these into one single place for easy and convenient access and payment. All accessible via the FordPass App, the BlueOval™ RFID card or Plug&Charge. The BlueOval™ Charge Network includes several high power charging stations operated by IONITY.

A special focus of the BlueOval™ Charge Network lies on IONITY, a leading high-power charging network with representation in 24 European countries. It is a joint venture with key shareholders that include Ford and other leading vehicle manufacturers. IONITY’s easy-to-operate charging stations offer the customer the convenience of multiple charging points per location, facilitating fast, efficient charging for numerous vehicles simultaneously and high-quality fast charging stations. IONITY is especially known for operating charging stations among highways and major autoroutes in Europe. 

Plug&Charge -- Is an innovative feature that offers you a seamless charging experience. It can be used at selected Charging Points, and its functionality is set to expand to more locations in the future. Once Plug&Charge is enabled within the respective section in FordPass™, you simply plug in your EV at a participating public charging station and charging commences. There is no need to access the app, a payment or RFID card to complete the charging session. 

Plug&Charge offers you an exceptionally convenient way to charge your EV at participating locations. The feature saves you time though a safely managed authentication and payment process – the BlueOval™ Charge Network.

Ford is committed to offering you an outstanding public charging experience. Your Ford dealer is able to explain all the features of Plug&Charge and help you to enroll in the BlueOval™ Charge Network and activate your free Plug&Charge subscription.

Our home charging solutions are tailored to your needs. 
There are up to three different EV Home Charger solutions available, depending on your location. These are summarised as follows: 

• Value EV Home Charger – This charging solution is straightforward to use as it does not offer advanced connectivity features and also requires the lowest initial expenditure. 
• Connected EV Home Charger – This convenient home charging solution harnesses intelligent technology to seamlessly communicate with your local network. You can easily monitor and control charging sessions remotely, offering you greater control and additional data that can help you further tailor your charging schedules. 
• Advanced EV Home Charger – Building on the features of the Connected EV Home Charger, the Advanced EV Home Charger offers you the highest level of charging activity. With an Advanced EV Home Charger, it is also possible to harness surplus solar energy to charge your vehicle. 

A Mode 3 cable is supplied with your All-Electric Ford for use in public charging sessions, where a charging station cable is not provided. A charging cable for use at home is usually included with the EV Home Charger installation. In addition, a range of Ford Approved Home Charging Cables are also available as accessory items.‡

Yes, your current Ford Connected Wallbox will support the All-Electric Puma Gen-E. If you don’t have an EV Home Charger at home already, Ford works with recommended EV home charger installers in selected markets and we offer up to 3 different level of EV Home Charger’s, to give customers the choice that fits best to your needs.

Ford works together with several installation service providers in European markets to provide customers with a great range of services around charging at home. 
Ford will refer customers to those partners where they will have the opportunity to select from a range of different wallboxes, based on their individual preferences.

The All-Electric Puma Gen-E Dynamic Charging Feature, enables the usage of specialized electric vehicle tariffs to cost optimise home charging. In selected markets, Ford recommends Energy Service Partners ‡‡ that offer tariffs that are optimized to be more cost-effective for the customer, by scheduling charging when electricity is cheaper. Currently available for Great Britain with Octopus Energy and Germany, Netherlands and Norwary with Tibber Energy. 
Note: Dynamic Charging is a service available with the vehicle and will be available for the Ford Mustang Mach-E, all-electric Ford Explorer, all-electric Ford Capri, and Ford Puma Gen-E with functionality set to expand to future Ford EVs. 

The Ford Puma Gen-E can reach up to a range of up to 233 miles.
Note: Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithium-ion battery age and condition. 376km [233 miles] WLTP Overall Range reflects a combined driving cycle and 277km [172 mile] WLTP Extra High range reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.

Range is maximised through e.g. efficient tyres, comprehensive aerodynamic optimisation including wheels, a fully covered underbody, specially-designed air curtain vents.
Multiple external elements impact range performance, notably including weather, ambient temperature, driving behaviour, driving profile, vehicle condition, age, and condition and temperature of the battery.

Several factors can affect the range of any vehicle, such as fast driving, extreme hot or cold weather conditions, using heating and air-conditioning, high payload and headwinds, vehicle maintenance, battery age and state of health. 

Puma Gen-E has an AC energy consumption of only 13.1 kWh per 62miles. (WLTP test figure)

As well as offering you the most exciting and innovative EVs on the market, through Ford’s innovative Dynamic Charging & Energy Service solution in selected markets (Currently available for Great Britain with Octopus Energy and Germany/Netherlands with Tibber Energy), you can benefit from an energy tariff that reduces your operating costs even further, when compared to an Internal Combustion Engine (ICE) vehicle. Ford has taken all the effort out of sourcing a home charging energy solution for your needs.

We have comprehensively benchmarked the Approved Energy Provider to offer you a smart service. This smart technology can help save you money by preferring charging at optimal home charging rates. 

Our mission is to streamline the process by identifying the optimal charging solution for you, so that you enjoy an outstanding, hassle-free ownership experience. 
 

New all-electric Ford Puma Gen-E is the third vehicles in an impressive launch schedule of 3 new all-electric Passenger Vehicles in 2024 alongside All-New Ford Explorer and Capri and it will play a critical role in Ford’s passenger vehicle line-up becoming all-electric by 2035.