FORD INNOVATION

DESIGNING THE FUTURE OF MOBILITY

Our researchers, engineers, designers and scientists are working to advance every aspect of your driving experience. From features that make life easier to systems that help save lives, these are the Ford technologies shaping the future of mobility.

COMFORT & CONVENIENCE

FORD KEYFREE SYSTEM 

Walk towards your car and the Ford KeyFree System with Power Starter Button senses your key fob, even if it’s in your pocket or bag, and unlocks the doors automatically. 

When you take your seat there’s no need for an ignition key. Just depress the clutch, push the Ford Power Starter Button and the engine powers into life.

Start-stop button on the dashboard
Woman opening the car trunk

FORD HANDS-FREE TAILGATE

Perfect for when your hands are full. Hands-Free Tailgate is a power tailgate that senses your key fob as you approach the car, allowing you to open the tailgate just by waving your foot under the rear bumper.

FORD MYKEY®

For added peace of mind when you lend your car to another driver, Ford MyKey® lets you programme your Ford keys with selected vehicle safety settings. A configured MyKey® can set maximum speed limits, seatbelt reminders, and even control the audio system volume.

Screen dashboard
Fuel tank

FORD EASY-FUEL

With Ford Easy-Fuel it's almost impossible to fill your Ford with the wrong fuel. Our design will fit only the correct fuel pump nozzle. Easy-fuel is also a capless system, so you’ll never have to handle a fuel cap again.

FORD AND B&O SOUND SYSTEMS

Our collaboration with B&O in Ford vehicles ensures that superb sound is a constant driving companion. 

High-quality B&O audio solutions are specifically tailored for each Ford model, ensuring that everyone in the car, no matter where they’re sat, enjoys the same immersive audio experience.

Bang & Olufsen speaker
Ford trunk space

FORD EASYFOLD

The innovative EasyFold system gives you flexible seating without the struggle. At the touch of a button, seats fold down to create a completely flat load floor.

PERFORMANCE & EFFICIENCY

FORD ECOBOOST

The award-winning EcoBoost engine combines serious power with remarkable fuel efficiency. 

Turbochargers use the wasted exhaust gases to push more highly compressed air into the engine, giving a huge eco-friendly boost to their power.

Meanwhile, a precise direct-injection system means EcoBoost engines use only the minimum amount of fuel.

Engine inside
Screen dashboard

FORD ECOMODE 

The innovative Ford EcoMode system continually assesses the impact of your driving behaviour on your fuel consumption. 

By analysing your speed, gear shifting, braking and anticipation levels, plus the type of journeys you make, it can advise you on how to improve fuel economy

SAFETY & SECURITY

FORD LIGHTING TECHNOLOGY 

At night, Auto High Beam automatically dips your headlights when it detects oncoming traffic or a vehicle ahead. Once the road is clear, it puts the high beams back on.

Adaptive Lighting with Ford Dynamic LED headlights helps you see around bends. The headlamp beams move in the same direction as the steering wheel, illuminating the path ahead.

Ford Headlight
Ford Focus

FORD INTELLIGENT PROTECTION SYSTEM

The Ford Intelligent Protection System (IPS) has two functions: to help you avoid an accident, and to protect you if a collision is imminent. 

Active systems focus on helping you keep control of the car, such as Electronic Brake-Force Distribution, Anti-Lock Braking and Traction Control. 

Passive systems activate in the split-second before impact, including advanced seatbelts, airbags and the pedal intrusion prevention system.

FORD SYNC WITH EMERGENCY ASSISTANCE 

In the unlikely event of an accident, Ford SYNC can automatically call the Emergency Services for you, using your paired and connected mobile phone.

Crucially, the system supplies vital information, such as your GPS location, even if you are unable to respond.

Front dashboard screen